Alphabet, Apple and Meta were told by European Union regulators on Monday that they were under investigation for a range of potential violations of the region’s new competition law.
The inquiries are the first that regulators have announced since the Digital Markets Act took effect on March 7, and they signal the bloc’s intention to tightly enforce the sweeping competition rules. The law requires Alphabet, Apple, Meta and other tech giants to open up their platforms so smaller rivals can have more access to their users, potentially impacting app stores, messaging services, internet search, social media and online shopping.
The investigations in Brussels add to the regulatory scrutiny the largest tech companies are facing globally. Last week in Washington, the Justice Department sued Apple for breaking antitrust laws with practices that were intended to keep customers reliant on their iPhones and less likely to switch to a competing device. Google and Amazon are also facing federal antitrust lawsuits.
The E.U. investigations center on whether Apple and Alphabet, the parent company of Google, are unfairly favoring their own app stores to box out rivals, particularly restrictions that limit how app developers can communicate with customers about sales and other offers. Google is also being investigated over the display of search results in Europe, while Meta will be questioned about a new ad-free subscription service and the use of data for selling advertising.
The European Commission, the European Union’s executive arm, can fine the companies up to 10 percent of their global revenue, which for each runs into the hundreds of billions of dollars annually. The commission has 12 months to complete its investigations.
The companies had already announced a number of changes to their products, services and business practices to try to comply with the Digital Markets Act. But in announcing the investigations on Monday, regulators said that their changes did not go far enough.
“Certain compliance measures fail to achieve their objectives and fall short of expectations,” said Margrethe Vestager, the European Commission’s executive vice president, who announced the investigations at a news conference in Brussels. Compliance with the law, she said, “is something that we take very seriously.”
The investigations intensify a yearslong campaign by European regulators to loosen the grip of the biggest tech companies on the digital economy. This month, Ms. Vestager announced a 1.85 billion euro ($2 billion) fine against Apple for unfair business practices related to the App Store. Google and Meta have also been subject to E.U. investigations.
The Digital Markets Act, first passed in 2022, was intended to give European regulators more authority to force the tech giants to change their business practices without the drawn-out process of filing traditional antitrust lawsuits, which can take years to resolve. A key aspect of the law is that the companies cannot favor their own services over similar products offered by rivals.
As part of the investigations, Alphabet, Apple and Meta will now be required to disclose more information to regulators about their business practices. The companies said they had made changes to comply with the new rules.
Among the changes, Apple announced in January that developers would have new ways to reach customers in the European Union, including allowing outside app stores to be available on iPhones and iPads for the first time. Google also made changes to its products, including how it displays search results for flights, hotels and shopping services.
Meta created a new subscription service that allows E.U. users to pay €13 per month if they want to use Facebook and Instagram without advertisements. Regulators said the policy essentially forces users to either pay a fee or agree to have their personal data used to target advertising.
“The commission is concerned that the binary choice imposed by Meta’s ‘pay or consent’ model may not provide a real alternative in case users do not consent,” the commission said in a statement.
A spokesman for Meta said it would “continue to engage constructively with the commission.” Apple said it had “demonstrated flexibility and responsiveness to the European Commission and developers, listening and incorporating their feedback.” Oliver Bethell, the director of competition at Google, said the company would “continue to defend our approach in the coming months.”
Many in the tech industry have wondered how aggressively E.U. regulators would enforce the new competition law. In Brussels, the tech companies have been participating in workshops about how the rules would be carried out. At the same time, many app developers, competitors and consumer groups have complained to regulators that the changes made by the companies so far were insufficient.
“Today’s opening of investigations into Meta, Google and Apple is a sure sign that the commission means business in enforcing the Digital Markets Act,” said Monique Goyens, director general of the European Consumer Organization, a group in Brussels that has been critical of the tech industry.
On Monday, regulators also said they were gathering information about Amazon’s compliance with the Digital Markets Act. Regulators said the company might be favoring its own branded products in its online store, in violation of the law.
